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Hello.My name is Aléz Odendaal.

I’m a writer from the itty-bitty coastal town, East London, but these days I do most of my work from home on the foothills of Lion’s Head. You can find out more about me below, and send any queries through a contact form that follows. It forwards to a proudly well-tended inbox. Bye for now.

Past Work

I began my career as an intern at GQ, after a lecturer at CityVaristy put my name forward as a promising candidate. Fancy. I was later promoted to Online Editorial Assistant across GQ and GLAMOUR while beginning my second year at University of Cape Town.

I would later go on to hold positions at IGN, Cosmopolitan, Private Edition, and Penguin Random House (UK), and to work on freelance projects (big and small) for many others, including Marie Claire, MAXIM, MaximumPop!, TheGamer, Telkom, St. Luke’s Hospice, Beauty South Africa, and the SABC.

All of this amounts to just over eight years of experience in the content and media industry, spread across varied fields of interest; beauty, technology, video games, lifestyle, culture, travel, wellness, entertainment, business, and even human resources.


Writing of all kinds - features, creative, copywriting (including product and social media), blogs, scripts (TV and YouTube), public relations, business, investigative reporting, and ghostwriting.

Content creation - content plans and style guides, visual assets, product photography, production management for creative teams, research, content management, and consulting.

Social media management - community management, account monitoring, responding to client queries, consumer-facing content creation, and asset creation.

Presenting and hosting - interviews and events hosting, as well as podcast and TV appearances.

Movement and wellness - private yoga sessions for beginners and intermediates.

Book Smarts

Honours Degree in English Literature

Final essay on ‘Race Relations in Kate Chopin through Toni Morrison’

University of Cape Town


Bachelor of Arts Degree

English & Linguistics Major, Minor in Philosophy

Distinction in English Studies

Awarded a Scholarship for further Linguistics Studies

University of Cape Town


Certificate in Journalism

Awarded Special Merit in Creative Writing



Other Bits

Yoga Alliance-Registered 200hr Yoga Teacher

Trained under the ‘Teacher of Teachers’, Jim Harrington


50hr Advanced Yoga Fundamentals Course

Taught by YogaSynergy pioneers, Simon Borg Olivier & Bianca Machliss

2019 (ongoing)


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